TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on viewer-driven consumption, 후후티비 접속 with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast